Let’s take a closer look at the numbers:
Paid ads, especially on platforms like Facebook and Instagram, can significantly increase your visibility and drive targeted traffic to your online store. By reaching the right audience with engaging ad formats such as carousel ads, video ads, and shopping ads, you can boost sales and brand awareness, just like we did for our recent bodycare brand client.
Organic social media relies on your posts, stories, and interactions to engage followers without paying for exposure. Paid social media ads, on the other hand, target specific audiences through advertising platforms like Facebook and Instagram. Combining both strategies ensures broad brand awareness while driving conversions and sales. For our bodycare brand client, the organic strategy went viral, which complemented the paid ads, resulting in significant growth.
In just one month, we helped a bodycare brand grow their monthly revenue from £1,145.72 to £7,057.41, with 51.2% of their revenue attributed to paid ads. The success depends on factors like the quality of your product, target audience, and how we align your ad copy and creative strategy to your brand.